Larry Baer, CEO of the SF Giants: The Man Behind Successful Strategy

Larry Baer is the CEO of the SF Giants. Larry Baer has played an important role in transforming a formerly struggling franchise into one of MLB’s most successful franchises over his 25-year career with his team. He is responsible for many decisions that have impacted both on and off field success, from hiring Bruce Bochy as manager to building AT&T Park (their home stadium) to investing in Silicon Valley partnerships.

The Giants CEO, Larry Baer has been President/CEO since 1997 and oversees all aspects of the organization including player development, scouting, baseball operations and also general management functions such as marketing, broadcasting, concessions and security.

He heads up GIANTS Enterprises which includes advertising sales for radio broadcasts at AT&T Park; manages community relations programs such as the Larry Baer Batting Academy; and oversees Giants charities such as GIANTS Community Fund.

In July of 2010, Larry organized a meeting to address how much more could be done with SF’s historic China Basin area by inviting neighborhood groups to discuss ideas about what they wanted from this part of town. Residents shared their thoughts about creating a more welcoming entrance to the waterfront which he loved and he then announced that the Giants will contribute $750,000 to develop public spaces in China Basin. The event was one of many ways the SF Giants CEO’s leadership has touched SF communities since he took over as president/CEO at age 36.

The Giants CEO graduated from Princeton with a degree in economics before going to Stanford Law School, where he earned his juris doctorate degree. Larry then spent three years as an associate in mergers and acquisitions law firm specializing primarily in public companies. Larry Baer is a board member of the Larry and Michelle Baer Family Foundation, which provides grants to help underserved communities in San Francisco Bay Area. Go to this page for additional information.


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